Month: May 2014

Creating “Beats By Dre” to “Beats By Apple” For $3.2 Billion

Could “Beats By Dre” soon be “Beats By Apple”? That’s what  Matthew Garrahan and Tim Bradshaw of the Financial Times are reporting: Apple is “closing in” on what would be its largest ever acquisition, a potential $3.2 billion purchase of Beats Electronics. Beats is primarily known as the popular high-end headphone maker founded in 2008 by rapper-turned-businessman Dr. […]